ARL History

Animation Research Limited began in 1989 as a joint venture between Taylormade Productions, a Dunedin based television production company, and the Computer Science Division of the University of Otago. The joint venture set out to explore the commercial possibilities which might exist in harnessing a 3D ray-tracing renderer which had been developed by Dr Geoff Wyvill, Head of the Division's graphics department. Its first 3D production was a title sequence for a Television New Zealand series, “University Challenge.” This production became the first of many for TVNZ.

In 1991 Taylormade Productions acquired all the University’s shares and restructured ARL into an entity in its own right. At about this time ARL produced its first television commercial. A full 3D animated TVC for United Airlines that went on to win awards both in New Zealand and overseas. It was also at this time that ARL, working with Television New Zealand, developed “Winged Keel” - the world’s first live 3D animated graphics for sports coverage, which was the America’s Cup Challenge in San Diego.

There have been many milestones for ARL in the intervening years. The award winning Air New Zealand commercial, the internationally acclaimed “Skiing Penguin”, the world’s first animated coverage of a Round the World Yacht Race (The Whitbread), the world’s first live to air GPS ball positioning for golf (Golftrac) together with computer generated flyovers. 20 years on, four of the five members of that original joint venture, Stu Smith, Paul Sharp, Dr Geoff Wyvill and Ian Taylor remain as shareholders in the company. All but Dr Wyvill work at ARL. your social media marketing partner

ARL News

  • 360VR in Bermuda >

    Richard Gladwell from Sail-World NZ met ARL CEO Ian Taylor aboard the ferry Read More
  • On-board the America's Cup >

    Animation Research Ltd (ARL) is aiming to put you on-board an America's Cup Read More
  • Innovation Journey >

    Animation Research Ltd CEO Ian Taylor is being celebrated as one of New Read More
  • The Bunker investigates DRS >

    Kudos to the five New Zealand Broadcasting School Journalism Students who bring sports Read More
  • TAURANGA: a city of opportunity >

    Animation Research Ltd are proud to have been commissioned by Priority One (the Read More
  • Giving 360 video a Sporting Chance >

    ARL's Sports Division, Virtual Eye, is often the avenue by which the wider Read More
  • America's Cup New York >

    On May 7-8, America’s Cup racing returns to New York's Lower Manhattan and Read More
  • Little Citizens >

    We are supporting the Little Citizens project to create an exciting new Science Read More
  • The Royal Visit >

    We had the pleasure of hosting His Royal Highness Prince Charles yesterday at Read More
  • Making the Virtual a Reality >

    The Otago Daily Times visited ARL yesterday, where progress on our Virtual Reality Read More
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Animation Research Limited, 8 Dowling Street, PO Box 5580, Dunedin 9016, New Zealand. ph +64 3 477 2995 or email