Broadcast and media analysis by Nielsen has revealed the AC36 events (ACWS Auckland, PRADA Cup & America’s Cup Match) between November 2020 - March 2021 reached a total global TV and live streaming audience of 941 million people. The 36th America’s Cup screened across 55 major network broadcasters covering 198 territories. The live streaming online via digital channels was live and free in 236 territories across the world.
“We were always very clear in our broadcast and viewership objectives after we won the America’s Cup in Bermuda,” said Emirates Team New Zealand CEO Grant Dalton. "It is great we have achieved, in fact exceeded, our expectations in growing the sport and the event globally, despite the many challenges we faced. Technically we raised the bar with the TV coverage due to our production partnerships with Circle-O, ARL, Igtimi, Shotover, Amis Productions and the whole production crew and commentary team in Auckland."
TV graphics by Animation Research Ltd continued to lead the innovation through the implementation of on water augmented reality graphics which helped to tell the story of the dramatic racing in the AC75’s, as well as providing additional highly effective exposure to the event sponsors. ARL's sports division 'Virtual Eye' provided the graphics package, which also included a live 3D graphical view for broadcast/webcast and a WebGL player on americascup.com.
The AC36 media team also highlighted Virtual Eye's work behind the scenes during the events, with a look at the technical aspects of providing our graphics feeds from the onsite office and a show-and-tell about putting together in-studio Augmented Reality.
"The 3D graphics deliver an experience for the trainee as close to the real thing as possible. Even sun-strike and raindrops on the cab windows are replicated with incredible realism."
Mark Griffin - Product Development Manager, Airways New Zealand (July 2012) -Total Control 2006
"We are thrilled with the energy and enthusiasm that (ARL) has brought to the table... It is a real case of a Kiwi company combining a No.8 wire attitude with world-class technology."
Michael Glading - New Zealand Open Tournament Director (February 2014) - NZ Open 2015
"The... technology supplied by Animation Research Ltd is superior to anything seen previously, and testing has delivered the most consistent data our company has ever had."
Jason Paris - Head of Emerging Business, TVNZ (Louis Vuitton Pacific Series 2009) - Louis Vuitton 2009
"We have all been truly overawed with the power... of the system, it's modelling, and it's operation. It is, by a long way, the best 3D that I have worked with anywhere..."
Richard Carr, Senior Producer, Formula One, BBC. (January 2011) - Monte Carlo 2012
