ARL News

Exceeding Expectations

30 Jun 2021

Broadcast and media analysis by Nielsen has revealed the AC36 events (ACWS Auckland, PRADA Cup & America’s Cup Match) between November 2020 - March 2021 reached a total global TV and live streaming audience of 941 million people. The 36th America’s Cup screened across 55 major network broadcasters covering 198 territories. The live streaming online via digital channels was live and free in 236 territories across the world.

“We were always very clear in our broadcast and viewership objectives after we won the America’s Cup in Bermuda,” said Emirates Team New Zealand CEO Grant Dalton. "It is great we have achieved, in fact exceeded, our expectations in growing the sport and the event globally, despite the many challenges we faced. Technically we raised the bar with the TV coverage due to our production partnerships with Circle-O, ARL, Igtimi, Shotover, Amis Productions and the whole production crew and commentary team in Auckland."

TV graphics by Animation Research Ltd continued to lead the innovation through the implementation of on water augmented reality graphics which helped to tell the story of the dramatic racing in the AC75’s, as well as providing additional highly effective exposure to the event sponsors. ARL's sports division 'Virtual Eye' provided the graphics package, which also included a live 3D graphical view for broadcast/webcast and a WebGL player on americascup.com.

The AC36 media team also highlighted Virtual Eye's work behind the scenes during the events, with a look at the technical aspects of providing our graphics feeds from the onsite office and a show-and-tell about putting together in-studio Augmented Reality.

Above: 36th America's Cup Race 9 Highlights, featuring on water augmented reality graphics

ARL News

  • Developer and Designer >

    Above: Virtual Eye developer and designer Khrys Samsonova | Live and Work in Dunedin Read More
  • 2023-24 Virtual Eye Cricket >

    Above: Virtual Eye graphics in action during Australia's International Summer of Cricket 2023-24, Read More
  • Golf Graphics Operator >

    Above: An Otago Daily Times video on Virtual Eye Golf Operator Jack Wylie Read More
  • Virtual Eye Golf in 2023 >

    Above: A DP World Tour video featuring Virtual Eye and our various graphics Read More
  • TotalControl in 2023 >

    Airways International and ARL first deployed the TotalControl Air Traffic Control (ATC) simulator Read More
  • AWS Summit Sydney >

    In the video above, Ruskin Dantra (AWS) and John Rendall (Virtual Eye) present Read More
  • Dual Purpose >

    Above: Sam and Hudson James-Everton working in an ARL golf graphics suite | image Read More
  • Cricket: Behind the Scenes >

    In the video above, Mark Howard goes behind the scenes with Virtual Eye, Read More
  • Study and Sport >

    Above: Spencer Byers sitting at an ARL golf graphics suite | image source Otago Read More
  • Honorary Doctorate >

    Sir Ian Taylor has received an honorary Doctor of Commerce degree from the Read More
  • Virtual Eye 2021 >

    Above: 2021 was a big year for ARL, and in particular for our Read More
  • #151 Off The Bench >

    In October, the New Zealand Government gave approval for 150 businesspeople to self-manage... Read More
  • Success Story - Golf Graphics >

    Above: Another great Youth Employment Success video, this time featuring Thomas Rewi here Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • All
  • Apps
  • Cities
  • Effects
  • Nature
  • Systems
load more hold SHIFT key to load all load all
  • All
  • Apps
  • Cities
  • Effects
  • Nature
  • Systems
load more hold SHIFT key to load all load all
  • All
  • Apps
  • Cities
  • Effects
  • Nature
  • Systems
load more hold SHIFT key to load all load all
Your Privacy and Us - Animation Research Ltd, PO Box 5580, Dunedin 9016, NZ - ph +64 3 477 2995 - email info@arl.co.nz
We use cookies to track visits to our website. We do not store or share personal information.