ARL Commercials

In 1991 ARL produced its first television commercial. A full 3D animated TVC for United Airlines that went on to win awards both in New Zealand and overseas. Since then ARL has worked with a number of large and small agencies to produce many nationally recognised & award winning animated TVC’s - the famous animated penguins for Bluebird Potato Chips, the Gannets that fly in Koru formation for Air New Zealand, the animated seagull's for the Lynx Ferry, the time-lapse landscape and flowers for AMP, the Ribena-berries campaign for Ribena; Jonah Lomu's famous McDonalds TVC and the 'lets buy it' talking $100 note in the ANZ bank commercial.

The Air New Zealand Flying Gannets and the Bluebird Penguin signalled a significant shift in what could be done using 3D computer graphics. It was a breakthrough that was internationally recognised at the Siggraph Computer Graphics Convention. Both commercials were selected for screenings by the International Jury. Bluebird received the ultimate honour, being selected for the Electronic Theatre Screenings, reserved for significant contributions to the art of computer animation. Here's a small montage of ARL Classics.

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  • All
  • Apps
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Your Privacy and Us - Animation Research Ltd, PO Box 5580, Dunedin 9016, NZ - ph +64 3 477 2995 - email info@arl.co.nz
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"We have all been truly overawed with the power... of the system, it's modelling, and it's operation. It is, by a long way, the best 3D that I have worked with anywhere..."
Richard Carr, Senior Producer, Formula One, BBC. (January 2011) - Monte Carlo 2012

"We are thrilled with the energy and enthusiasm that (ARL) has brought to the table... It is a real case of a Kiwi company combining a No.8 wire attitude with world-class technology."
Michael Glading - New Zealand Open Tournament Director (February 2014) - NZ Open 2015

"The... technology supplied by Animation Research Ltd is superior to anything seen previously, and testing has delivered the most consistent data our company has ever had."
Jason Paris - Head of Emerging Business, TVNZ (Louis Vuitton Pacific Series 2009) - Louis Vuitton 2009

"The 3D graphics deliver an experience for the trainee as close to the real thing as possible. Even sun-strike and raindrops on the cab windows are replicated with incredible realism."
Mark Griffin - Product Development Manager, Airways New Zealand (July 2012) -Total Control 2006

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