ARL Commercials

In 1991 ARL produced its first television commercial. A full 3D animated TVC for United Airlines that went on to win awards both in New Zealand and overseas. Since then ARL has worked with a number of large and small agencies to produce many nationally recognised & award winning animated TVC’s - the famous animated penguins for Bluebird Potato Chips, the Gannets that fly in Koru formation for Air New Zealand, the animated seagull's for the Lynx Ferry, the time-lapse landscape and flowers for AMP, the Ribena-berries campaign for Ribena; Jonah Lomu's famous McDonalds TVC and the 'lets buy it' talking $100 note in the ANZ bank commercial.

The Air New Zealand Flying Gannets and the Bluebird Penguin signalled a significant shift in what could be done using 3D computer graphics. It was a breakthrough that was internationally recognised at the Siggraph Computer Graphics Convention. Both commercials were selected for screenings by the International Jury. Bluebird received the ultimate honour, being selected for the Electronic Theatre Screenings, reserved for significant contributions to the art of computer animation. your social media marketing partner

ARL News

  • 360VR in Bermuda >

    Richard Gladwell from Sail-World NZ met ARL CEO Ian Taylor aboard the ferry Read More
  • On-board the America's Cup >

    Animation Research Ltd (ARL) is aiming to put you on-board an America's Cup Read More
  • Innovation Journey >

    Animation Research Ltd CEO Ian Taylor is being celebrated as one of New Read More
  • The Bunker investigates DRS >

    Kudos to the five New Zealand Broadcasting School Journalism Students who bring sports Read More
  • TAURANGA: a city of opportunity >

    Animation Research Ltd are proud to have been commissioned by Priority One (the Read More
  • Giving 360 video a Sporting Chance >

    ARL's Sports Division, Virtual Eye, is often the avenue by which the wider Read More
  • America's Cup New York >

    On May 7-8, America’s Cup racing returns to New York's Lower Manhattan and Read More
  • Little Citizens >

    We are supporting the Little Citizens project to create an exciting new Science Read More
  • The Royal Visit >

    We had the pleasure of hosting His Royal Highness Prince Charles yesterday at Read More
  • Making the Virtual a Reality >

    The Otago Daily Times visited ARL yesterday, where progress on our Virtual Reality Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
Animation Research Limited, 8 Dowling Street, PO Box 5580, Dunedin 9016, New Zealand. ph +64 3 477 2995 or email