ARL Sports Graphics

Virtual Eye is the Sports division of ARL, and is a world leader in the provision of 3D TV graphics with over 25 years industry experience. This started with the sport of Sailing and the America's Cup in 1992, when Virtual Eye's TV graphics revolutionised the way sailing fans watched the sport. Virtual Eye now provide services on multiple platforms, even winning an Emmy for the Official America's Cup App, and we've also extended our range into the prestigious Volvo Ocean Race event, the 52 Super Series (TP52), XCat Powerboats and Star Sailors League, to name a few.

Virtual Eye has also had the privilege of working on the major Golf events for many years, providing services for the European Golf Tour, Open Championships, Ryder Cup, US Open and New Zealand Open. We have covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels, bowlers pitch maps, 3D flyins to stadia, augmented graphics and since 2010, DRS tracking with predictive path. Virtual Eye has also been involved with Motorsport since 2000 with the Race to the Sky Rally, the World Rally Championship, NASCAR Daytona, the Rally of New Zealand and more recently, Formula 1.

Over the years Virtual Eye has told a wide range of sports stories, from Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding, through to the Extreme Sports of Snowboarding and Skiing. Most recently Virtual Eye has been covering the Red Bull Freeride Tour, Burton US Open, Simples Session and Snowboard Championships, as well as the UCI World Cup Mountain Bike Series 2015, Downhill and Cross-Country events and the MotorCross Hare Scramble and 2016 Hard Enduro Series. your social media marketing partner

ARL News

  • 360VR in Bermuda >

    Richard Gladwell from Sail-World NZ met ARL CEO Ian Taylor aboard the ferry Read More
  • On-board the America's Cup >

    Animation Research Ltd (ARL) is aiming to put you on-board an America's Cup Read More
  • Innovation Journey >

    Animation Research Ltd CEO Ian Taylor is being celebrated as one of New Read More
  • The Bunker investigates DRS >

    Kudos to the five New Zealand Broadcasting School Journalism Students who bring sports Read More
  • TAURANGA: a city of opportunity >

    Animation Research Ltd are proud to have been commissioned by Priority One (the Read More
  • Giving 360 video a Sporting Chance >

    ARL's Sports Division, Virtual Eye, is often the avenue by which the wider Read More
  • America's Cup New York >

    On May 7-8, America’s Cup racing returns to New York's Lower Manhattan and Read More
  • Little Citizens >

    We are supporting the Little Citizens project to create an exciting new Science Read More
  • The Royal Visit >

    We had the pleasure of hosting His Royal Highness Prince Charles yesterday at Read More
  • Making the Virtual a Reality >

    The Otago Daily Times visited ARL yesterday, where progress on our Virtual Reality Read More
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Animation Research Limited, 8 Dowling Street, PO Box 5580, Dunedin 9016, New Zealand. ph +64 3 477 2995 or email